Post by monower02 on Nov 24, 2023 18:36:12 GMT -9
And if everything continues as before, technological changes and innovation will continue to pose new challenges. Artificial intelligence and big data are positioned as the new “game changers” of digital marketing (as well as many other industries), especially in their potential to create hyper-personalized shopping experiences ; but it's still too early to see that implemented on a large scale, and really in action. For now, marketing automation tools are our great allies. Through them we can recover essential time, and focus on what the software cannot yet do: connect with our clients, understand their business in depth, and work on a strategy that always has it as the center of the process. inbound marketing guide MARKETING RECOMMENDED READING Fernando Paredes Written by
mix connects today with tomorrow. But what happens in the digital age? The role of the traditional “four ps”, its “four cs” that overcome and Inbound Marketing as a finishing touch. marketing mix Many companies have a great product and a great structure of trained collaborators in line with the needs of the position. However, they lack the marketing of said product (or service): there is an objective, not a path that leads to it. It is in this context where the idea of marketing mix and its “four ps” arises, ideas that have been around for America Cell Phone Number List a few years and that in the digital age take on a different meaning and special importance. The marketing mix and the four ps The marketing mix deals with all those actions that must be implemented for a product or service to achieve a commercial objective. There were several theories in this regard, but the one that prevailed for many years was that of the “four ps”: the variables to control and take into account so that any marketing strategy works properly and customers are able to understand and consume it.
These four aspects are: Product or service : traditionally, the advantages and positioning of the product in the market are sought. Price : related to the above, what price is a person in your audience willing to pay? Plaza : it is necessary to control production and distribution according to demand. In addition, it is important to take into account the channels to offer the product or service. Promotion : through communication and public relations, the product and its entire strategy behind it must be offered to the right customer.
mix connects today with tomorrow. But what happens in the digital age? The role of the traditional “four ps”, its “four cs” that overcome and Inbound Marketing as a finishing touch. marketing mix Many companies have a great product and a great structure of trained collaborators in line with the needs of the position. However, they lack the marketing of said product (or service): there is an objective, not a path that leads to it. It is in this context where the idea of marketing mix and its “four ps” arises, ideas that have been around for America Cell Phone Number List a few years and that in the digital age take on a different meaning and special importance. The marketing mix and the four ps The marketing mix deals with all those actions that must be implemented for a product or service to achieve a commercial objective. There were several theories in this regard, but the one that prevailed for many years was that of the “four ps”: the variables to control and take into account so that any marketing strategy works properly and customers are able to understand and consume it.
These four aspects are: Product or service : traditionally, the advantages and positioning of the product in the market are sought. Price : related to the above, what price is a person in your audience willing to pay? Plaza : it is necessary to control production and distribution according to demand. In addition, it is important to take into account the channels to offer the product or service. Promotion : through communication and public relations, the product and its entire strategy behind it must be offered to the right customer.