Post by account_disabled on Dec 4, 2023 23:16:23 GMT -9
Clarify what to aim for, but also to keep everyone engaged on the same issue. Some simple examples of objectives that would leave everyone on the team informed and engaged are: Become an authority in the market; Offer spectacular customer support; Considerably scale sales. All of those goals are clear and specific and leave no doubt as to what the focus should be. But they still depend on something to be fulfilled: the key results... Key results Without that part of the planning, it would be very difficult to achieve the initially proposed objectives.
It would be quite expensive to objectively and accurately measure how Phone Number List spectacular the support service is, for example. Key results serve as a parameter to determine how close the company is to achieving a goal. In other words, they are minor goals that directly help in achieving the main goal. So that you understand better, we are going to use the same objectives mentioned before, but this time with the help of the key results: Objective #1: become an authority in the market. KR #1: Rank first on Google for a specific keyword; KR #2: reach 10 thousand subscribers to the newsletter; KR #3: form 5 successful co-marketing alliances; KR #4: Increase by 50% the number of customers who know the company through digital channels.
Objective #2: Offer spectacular customer support. KR #1: reduce the number of support requests by 40% using self-service; KR #2: keep the average Net Promoter Score above 50; KR #3: Cut ticket response time on any channel in half; KR #4: Keep the resolution rate at least 95%. Objective #3: Significantly scale sales. KR #1: double the number of leads generated per month: KR #2: decrease the sales cycle by 20%; KR #3: send 80% of the most qualified leads to the bottom of the funnel; KR #4: Increase revenue by 25% with upsells and by-products. Did you notice how each main goal has several subgoals leading up to it? And how can they be measured much more accurately and reliably? One last tip: Set ambitious goals.
It would be quite expensive to objectively and accurately measure how Phone Number List spectacular the support service is, for example. Key results serve as a parameter to determine how close the company is to achieving a goal. In other words, they are minor goals that directly help in achieving the main goal. So that you understand better, we are going to use the same objectives mentioned before, but this time with the help of the key results: Objective #1: become an authority in the market. KR #1: Rank first on Google for a specific keyword; KR #2: reach 10 thousand subscribers to the newsletter; KR #3: form 5 successful co-marketing alliances; KR #4: Increase by 50% the number of customers who know the company through digital channels.
Objective #2: Offer spectacular customer support. KR #1: reduce the number of support requests by 40% using self-service; KR #2: keep the average Net Promoter Score above 50; KR #3: Cut ticket response time on any channel in half; KR #4: Keep the resolution rate at least 95%. Objective #3: Significantly scale sales. KR #1: double the number of leads generated per month: KR #2: decrease the sales cycle by 20%; KR #3: send 80% of the most qualified leads to the bottom of the funnel; KR #4: Increase revenue by 25% with upsells and by-products. Did you notice how each main goal has several subgoals leading up to it? And how can they be measured much more accurately and reliably? One last tip: Set ambitious goals.